About Us

Key to our success are our people and our culture. They bring our identity to life, defined by our purpose, mission, and attitude.



Our purpose, ‘Through sport, we have the power to change lives,’ guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the boundaries of human possibility, to include and unite people in sport, and to create a more sustainable world. 

To learn how our employees and partners are driving change through purpose – and how you can find your own – click here.



Athletes do not settle for average. And neither do we. We have a clear mission: To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. We are the best when we are the credible, inclusive, and sustainable leader in our industry.



At Adidas, we are rebellious optimists driven by action, with a desire to shape a better future together. We see the world of sport and culture with possibility whereas others only see the impossible. ‘Impossible is Nothing’ is not a slogan for us. By being optimistic and knowing the power of sport, we see endless possibilities to apply this power and empower all people through action.